Have you ever done expensive shopping? Or is it your dream to buy an expensive car or home?
So, you will understand very easily what is complex buying behavior?
And that would be the best answer to “complex buying behavior example“.
People’s complex buying behavior is seen when the product is completely unfamiliar and expensive, the risk is high while buying that product, that’s why we take the advice of friends, family and experts first while making the decision to buy.
If complex buying behavior is still to be understood in a simple example.
Remember, the time before you made your last expensive purchase, like home, car, popular club membership, new workplace.
Which is the best example to understand complex buying behavior, in which you take a lot of time to make a purchase decision.
But, is the behavior of people complex in buying everything available in the market?
No not at all, there is less risk of buying.
- Complex Buying Behavior
- Dissonance reducing buying behavior
- Habitual buying behavior
- Variety-seeking behavior
All these are types of consumer buying behavior.
If you are a businessman, and you want to easily meet your sales goals?
So you have to actively monitor your consumer’s behavior to understand how they are making purchase decisions.
And you can become a trusted source for them by grabbing their attention early in their buying journey.
What is Consumer Behavior?
Consumer behavior is the actions and decisions that people or household make when they choose, buy use, and dispose of a product or service.
5 Important Stages of Consumer Behavior
Do you know?
Before people buy anything, they follow certain steps.
Being the founder of a business, you or your marketing team, by studying each of these steps, if you know how your consumer thinks and behaves, you can make a marketing strategy according to them, bring significant improvement in the business and become a successful businessman, whose growth will be unlimited.
Stage 1. Recognition of needs and wants
People rarely buy products or services from the market just for the sake of buying them.
When they buy, they achieve what they want to achieve by solving a specific problem.
So sales happen when your customers get an opportunity to solve a problem they are experiencing with a product or service.
Stage 2. Information Gathering
Once a customer begins a buying journey after doing due diligence, identifying the problem they are experiencing, your business has the opportunity to grab their attention for the first time.
Stage 3. Evaluation Process
After detailed research, and discussion with friends and family, consumers will probably know which product will solve their problem and help to achieve the desired goal,but
Before making a purchase decision they’ll compare types of solutions. (Product quality, price, review, popularity, warranty, offer, and benefits)
Stage 4. Purchasing
After comparing different types of options, one enters the purchasing stage.
Factors affecting this phase, you should know, are as follows.
- Levels Of Need for the product
- Benefits of product
- Ability to pay for the product
- Risk of the product
Stage 5. Post Purchase
Where, after purchasing your product or service, the customer weighs the purchase decision and compares his/her desired expectation, and imagination, which creates two situations,
A feeling of satisfaction or dissatisfaction.
When the customer is happy, take action.
- Decide to conduct more business with the company in the future.
- Recommend the business to friends or family
- Provide Positive Feedback
When unhappy, they may take action.
- communicating their grievances to the business
- expressing their anger at offers Promotion
- future rejection to do business with the company
- Publish negative comments, reviews or spread rumors against the business.
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- who can become your consumer right now?
- Find out what their behavior might be?
- what type of buyer they are?
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Where you will know the important thing also that,
- What is your target market?
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We hope that you have understood not only complex buying behavior example but also,
Consumer buying behavior types,
Buying behavior,
And 5 important stages of buying behavior.
Conclusion
In today’s modern times, to be a successful businessman one has to constantly learn new things and implement them. Which will be the ladder of success.
It is necessary to have enough knowledge about the important aspects of business, consumer behavior, marketing, sales, management.
Best wishes for your business.